Politics? No, Thank you

A common misconception about public relations practice is that all you need to be is a “people person”, meaning, someone who loves talking and going to social events. There is nothing more false than that misconception.


By chemeblog.org

Public Relations (PR) involves controlling and managing information about something—usually a company or a person. There are different areas of PR, some more exciting than others. The most common type of PR jobs fall under the oversized umbrella of a marketing department at a company. I believe the entire focus of the PR specialist’s work is to build relationships with the people who buy the products, use the services, or have other affiliations with the company they represent. That is the PR job I love to do, building relations!


By katielendel


By modifylifestyle

There are many things unclear about my future but I have something extremely clear. Politics is NOT something I want to work with.


By blog.ccbcmd

I know you are thinking, she is one of those who say politics comes from hell. Not really, I just think working as a PR professional transparency is essential and lets be honest, there is so much mud and dirty water in the politics sea, and I am not a good swimmer.

The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view concerning the company’s leadership, products, or political decisions. And on the other hand the aim of PR in politics is to present functionaries, topics and programs in comparison to other subsystems in society. Essentially this involves attracting attention and interest, as well as, raising the level of awareness and the image profile of one’s own positions, interests and key players. PR in politics is employed to convey information and shape political opinion.

It doesn’t sounds like a horrible job.


By newt.phys.unsw.edu.au

And it is not, I just think you have to strongly believe in the political party you are working. You have to be able to support the party with your eyes closed believing in what they stand for. I don’t think there has been, is, or will be a political party and personality that fully shares my personal values.

I think in every communication area, (PR or marketing) we need to embrace it and work to educate practitioners and the public about the positive role PR people can play by truly working from a public information model in which the goal is to enable informed decision making and not-win-at-all-costs manipulation of public opinion.

What about you? What kind of job you never will do?

“It’s becoming increasingly important to love your job or industry. As the lines between working life and personal life blur, a job is as much about personal fulfillment and growth, as it is about a paycheck. People don’t want to make widgets, they want to change lives, including their own.” – Philip Ryan,

Please leave your comments about what you feel about this multi-awarded campaign in the section below.



WHAT DID YOU DO? Crisis time!

How many times have we been in the situation were we see people just messing everything up?  They just have the ability to do that. They say something inappropriate or stupid and you think “Gosh, you should think before speak!”


By ashscrapyard

Surprisingly it happens all the time and everywhere, not just in our house, work place or school. Brands publish inappropriate comments on social media all the time. CEO’s speak without filters about one topic or Executive directors losing the control in an event.


By youtube.com

We know when it is crisis time it is hard to foresee what the right thing is to say.


Today I will review a PR case disaster that will remind us what NOT to do in a crisis situation.

Little white people that STOP you from doing the wrong

The case: Apple iPhone 4 Prototype

Captura de pantalla 2015-07-29 a la(s) 15.18.42

Class handouts by @hopskipbounce

1- In March 18, 2010 Apple lost the IPhone 4 prototype in a German beer garden in Redwood City, California.


By k-wreckinkorea.blogspot

For a company whose corporate culture was defined in large part by secrecy this was a stunning turn of events. 

2- The person who ended up with the IPhone sold it to Gizodo for $5000.00

Captura de pantalla 2015-07-29 a la(s) 15.23.58

Class handouts by @hopskipbounce

Captura de pantalla 2015-07-29 a la(s) 15.24.05

Class handouts by @hopskipbounce

3- On April 26, after Gizmodo returned the IPhone to Apple, upon Apple’s request, the police group California Rapid Enforcement Allied Computer Team executed a search warrant on editor Jason Chen’s home and seized computers, hard drives, servers, cameras, notes, and a file of business cards, under direction from San Mateo County´s Chief Deputy District Attorney Stephen Wagstaffe.

The Result

1- The theath ultimately had to do 40 hours of community service, pay a $125.00 fine, and get one year of informal probation. His crime was a misdemeanor for misappropriation of lost property.

2- Apple got its first big BAD story with millions of negatives comments on social media.


By rinkworks

We know the first few days after a disaster can be a make-or-break time for a company’s reputation. What senior executives say and do can worsen the company’s reputation caused by the crisis.

Few people instinctively know the right thing to say when the public wants to assign blame in a crisis situation, If you are not one of them I will recommend you THINK BEFORE YOU SPEAK!


I remember my mother when I was a teenager and I did something wrong. When she asked me for an explanation she alway said, “Never speak when you are angry, confused or upset. Go take a nap and come back with a clear and convincing speech. You will have just one chance to change my mind and forgive you.


By babyfurnitureplu

Smart right? I can say it is the most important advice I have received in my life, and I am giving it to you today to apply in every possible situation . In a crisis, take your time and think, plan your next step, PLEASE communicate with the stakeholders and with confidence, put yourself out there, and then with honesty face the situation. If you follow this advice, nothing can go wrong!. It is my mom´s advice and you know mom´s  always are right! 

Takeaways :


By takeitaway.org.uk

1)  Have a crisis plan ready, even if you expect you have everything under control.

2) Think before you speak. “Better yet think twice before you speak because your words will plant the seed of either success or failure in the mind of another”.  Napoleon Hill

3) If you do make a mistake, apologize and respond quickly but smart to criticism.

4) If your communication team don’t know what to do, you always can call your mother.

If this post has helped, please leave your comments in the section below. Thank you


Other articles:

A PR campaign that has it all

PERSUASION, The Magic Exposed

The goal of any advertising campaign is persuasion. Ads are designed to undertake some action, whether to buy a product or vote for a politician. In all ad campaigns, there are persuasive elements that can be built using different techniques. Some are subtle, others are more direct. To persuade you need to be clear about the message being sent. The message must be conscious, intentional and planned.


By persuasion-summer11

I would say that I am not an easy person to be persuaded by commercials, at least that’s what I want to think, however there is a campaign with a message that changed the way I am and had a huge impact on my life.


By direitoatual

This campaign is centred around a guy called Dave, a medium with an unique skill– reading people´s mind. He gave people in Belgium the opportunity to ask him personal advice and future possibilities for free. People were shocked because his comments were very accurate becoming almost scary. Suddenly a curtain is lowered revealing some masked people using the Internet to find out as much information about them. Following the act an impact message appears on a screen: “Your entire life is online. And it might be used against you. Be vigilant.”

Alright, I will not tell you more about the video. I’ll let you watch it.

The video was part of an Internet security campaign created by Febelfin, the Belgian federation for the financial sector, to raise awareness that demonstrates the dangers of sharing and storing information online.

What made this campaign a real example of persuasion is:

–      Audience analysis – Targeting regular Internet users.

–      Appeal to self-interest – A topic that appeals to almost everyone.

–       Clarity of message – The message was clear, simple and strong.

Channel – Video made it personal.  It gave the emotional connection to the viewer.

It is certainly a very well done campaign that uses facts, illusion and a clear message—to “be vigilant” with the information we put online.

Today after almost 3 years from the release of this campaign the video has more than 50 millions views, translated in at least 15 languages and a message that still holds strong.

What campaign has made an impact in your life and why? Please leave your comments in the section below.

If you haven’t connected with me on social media yet, check me out on Twitter and Google+.

Other articles:

A PR campaign that has it all
Sex plus Cars, a successful formula.
A bus stop heated by a tweet.

Keeping your company solid in Crisis “for Dummies”

Corporations and businesses can run into some murky waters when they are found in some sort of crisis. It is something that many businesses have to deal with at some point or another, and it is truly best to be prepared before anything of the sort happens. There are a few major things that companies have to realize when they are in a crisis that will help their public relations for the future. Not knowing whether you will be in business the next month can be frightening, but following your morals and taking public opinion into account is a delicate balance many need to overcome.


By bridgeny.com

Public Relations can be a very difficult game to play, but for companies in a crisis, it is crucial to have a great PR team. During any type of crisis, it is important that a company has the ability to defend its views while at the same time respecting the concerns of the general public. This is two fold; first, they need to show that they are a strong front in the face of such a tragic event, and second, they also need to make sure the public knows that they care for them and that they also are thinking of them.


By pr crisis management

When there is a crisis going on, a company needs to fulfill some of the wishes of the public because there will be concerns from them over things like if the company will still be running, if there is money that needs to be paid out, and how they are going to work to keep something like this from happening again. But at the same time, they need to still conduct themselves in a professional sense and they need to address their own views and concerns first.


By socialmediainasia

For the relationship with the stakeholders, it is important that they are able to stay strong in front of them. By giving the public their solutions for the event, but also staying true to who they are as a company will be one of the best ways to show the stakeholders that they are looking out for everyone, while also covering all of their bases. It will only help to make the relationship stronger.


By lovethispic.com

All of this is important when you look at companies that have fallen under pressure of either the public or the stakeholders. Keeping a strong line of action in the PR department will help keep the company running for years afterward.


By memegenerator.net

I know I know, this post seems very basic and easy, and it is, In a PR crisis situation all you have to know is “show that you care about your audience and you care about your brand”.

Please leave your comments about what you feel about this multi-awarded campaign in the section below.


By blingee.com



A PR campaign that has it all

Those who know me know that I am a woman with an engine as a heart. I am passionate about everything that transports: bikes, trucks, planes, boats, and of course motorcycles. I keep up-to-date with almost everything in communication campaigns within the transportation industry.


Source by meh.ro

Today I bring attention to a PR campaign that has impressed me over the years, not only because of the message it portrays, but also by how well thought out and developed it is. The campaign has received more than 10 international awards, including 2 gold awards at the Cannes Lions Film Festival of Creativity 2014. It also doubled the production of units and sales of the latest edition of the promoted product, and earned about 40 million media worldwide.

How did they do it? Let’s look at what I believe to be one campaign that has it all: information, persuasion, and memory.


Source by blog.bbt4vw.com

In September of 2013, after 63 years of production, Volkswagen announced the discontinuation of one of their star products. The body of the “VW Kombi”, a mystical German mark van that was produced in Brazil, did not meet the new security requirements for airbags and ABS established by the Brazilian government.


Source by theinspirationroom.com

The timing was perfect. A personified flagship product would say goodbye to her followers, and the brand wanted to do it in style. Volkswagen announced they would produce 6000 units of a special edition that would terminate the career of this vehicle.

The Message
Before leaving, the Volkswagen Kombi had one last wish: to thank those who had developed a relationship with her and gave her so much affection over the years, making her one of the most endearing vans of all time. In a mature and tender voice, Kombi recalled her stories from her lifetime and reported to have written a “will” to those who gave her the most love.


Source by unfinishedman.com

The emotion with which the message was transmitted touched the hearts of even the most hardhearted of people. This was a clever strategy to achieve a unique connection with the followers of the brand.

The Strategy
The concept was to create the first campaign that ‘unlaunched’ a car that was a true legend in the automotive industry; and to engage the people. This was achieved by storytelling, and interacting live with the people through digital channels.


Source by www.advertolog.com

Volkswagen invited people to visit their website so they could check out the ‘Kombi Last Edition’ model, and send purchase intentions. People were also invited to share stories of their experiences with the Kombi.

The Kombi-Last-Wishes strategy was immediately successful. Large numbers of stories were submitted, and used to create the ‘Kombi’s Will’ advertisement. The strategy involved interacting with those who already knew the vehicle, as well as those who intended to acquire the latest edition model. Online sources, including a website and social media, as well as traditional media channels, were perfect for carrying the message of the brand.


Source by www.advertolog.com

During the campaign created by BBDO Brazil, “Kombi Last Wishes” compiled a series of stories with those who had developed a relationship with her over the years. This was an essential element for connecting with the public.


Source by oman-collective-intelligence.com

In conclusion, Kombi-Last-Wishes was a campaign that gave a deserved farewell to a product whose importance goes beyond the brand. A vehicle marked by generations of people that is part of the pantheon of the global automotive industry. The Kombi-Last-Wishes campaign certainly made its mark in the industry’s worldwide PR and marketing standing.

Please leave your comments about what you feel about this multi-awarded campaign in the section below.

If you haven’t connected with me on social media yet, check me out on Twitter and Google+.

Other articles:
Sex plus Cars, a successful formula.
A bus stop heated by a tweet.

The Power of Recognition

Jack Welch (former chairman and CEO of General Electric (GE) for nearly 20 years) had unusual procedures. He personally sent their employees congratulation notes that they were highly valued. The notes were written by the leader of the organization and recognized the work done. In his 25 years as head of GE, he always knew the importance of recognizing their employees’ work. Mr. Welch was sure that by giving recognition where it was needed could instil motivation in their employees, thus achieving the company’s goals.


Source by nelson-motivation

Recognition is something that we have kept in mind, always. Giving credit to colleagues and teams members has been a key point in my work. I can say with confidence that recognition is one of the most important factors in employee motivation, and (in many cases) is even more valued than salary or promotion.


 Source by izquotes.com

Despite the evidence that recognition motivates employees and increases their performance, many managers do not practice this skill. I always ask it to myself, “Why not?”


Source by growthengineering.co.uk

Many managers feel that giving recognition is not an important part of their job — but this has to change. Managers have to understand that recognition is a tool for reinforcing the company’s relationship with their employees, and it creates positive changes within the organization. When managers give recognition to an employee for their efficient/effective work, they are also reinforcing the organization’s preferred actions and behaviours to prolong.

'Bob, according to our company's management policy, you're just about due for a compliment.'

Source by cartoonstock.com

Another reason is managers do not feel that employees value the recognition they have been given in the past. Managers need to understand that even though they don’t see the value in giving recognition, it is part of their role that all workers receive recognition periodically. Nothing motivates like success, and recognition is the result of this success. Therefore, when a worker receives recognition for what he does, their performance improves.


Source by mcfrecognition.com

Lastly, typically leaders focus more on telling people when they do something wrong instead of showing that they recognize their work. Positive feedback lets employees know they are valued and appreciated by their coworkers and the organization.

When you effectively give recognition, you are reinforcing the actions and behaviours you want people to repeat the most. An effective employee recognition system is simple, immediate, and powerfully reinforcing.


Source by mcfrecognition.com

A leader makes other people feel important and appreciated. A leader excels at creating opportunities to provide rewards, recognition, and appreciation to his or her staff. A leader creates a work environment in which people feel important and appreciated.


Source by hrzone.com

A simple “thank you” counts as employee recognition, but you can also make employee recognition as elaborate as your imagination can conceive. Recognition is not a scarce resource.

Remember: if you do not begin to meet with those who compete, improve, and innovate within the company, do not expect positive change. Reward the work of your employees. After all, an act of recognition does not have to be expensive to be memorable.

Share in the section below how you recognize the work of your employees, team members and the people that surround you.

Remember: if you do not begin to meet with those who compete, improve, and innovate within the company, do not expect positive change. Reward the work of your employees. After all, an act of recognition does not have to be expensive to be memorable.

The Truth About Public Relations, UNVEILED!

“PR is about reputation – the result of what you do, what you say and what others say about you. PR is the discipline, which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” The Chartered Institute of Public Relations (CIPR, 2013).


By bayt.com

Even though this definition is clear and does not have space for ambiguity, almost everyone has their own idea of what public relations is all about.


Source by Max bolton

Most of the time those people have the misconception that Public Relations (PR) is just about spinning, parties, and travelling around the world with celebrities or political personalities. However, in reality Public Relations could not be more opposite.The PR profession involves an ample range of roles and responsibilities that are ignored. While correcting every misunderstanding about PR would be impossible, it is every PR practitioner’s duty to ensure people understand the value that PR can add. It is also important to enforce the reality that PR is a crucial part of the entire marketing strategy, and cannot function independently.

The origin of public relations goes back to the beginnings of civilization. Human always, anytime, and anywhere, expressed the need to communicate with other human beings and this has since been perfected. It is known that the primitive art of this discipline was developed in the field of political science. Indeed, when humans began to perceive that there were other more effective methods than force to convince others, was when the foundations of public relations took root.


Source by image.frompo.com 

Public relations career, in my opinion was created because a variety of organizations could not do without it; they recognized that the understanding and acceptance among its main constituent elements were prerequisites for survival. They accepted the concept of performance and behaviour, along with communication and interpretation as equal to reputation. They recognized the fact, that at some point this combination is a need for specialists with specific skills.

The essence of public relations is informing and persuading the public through newspapers, radio, television and the web. It is the work to build long-term relationships among individuals and institutions and create effective communication between an organisation, person, or product and its target audience. In simple words, the role of a PR professional is to find the stories within a business and to provide these stories to the media at the right time, in the best way possible.

Public Relation in Action


Picture edited
Original source by clickmedix.com and referenceforbusiness

According to the University of North Carolina, there are three general kinds of PR activities:

  1. Publicity. Focuses on managing and promoting the relationship between the company and its customers and the general public.
  2. Event management. Focuses on creation, development and promotion events such as product launches, press conferences, corporate meetings, etc.
  3. Publication design. Involves conception, writing, layout and production of a wide variety of presentation media including promotional, brochures, manuals, flyers, websites, logotypes, branded packaging and so on.

Characteristic of a PR Professional

To be successful in the world of public relations, there are certain essential characteristics that one must possess to fight adversity, capitalize opportunities, maintain a positive image, and build strategy.

  • Ability to use the language correctly. High quality writing helps communicate client messages, but also conveys professionalism to both clients and the press.
  • Relationship builder, in PR, relationships are everything. A PR person must understand that the market is a conversation, and that building and maintaining healthy relationships is the foundation of any strategy.


By peterjtonkin.com

  • Active listening. Part of the job as a PR professional is to “fix” things. PR professional can more effectively serve their clients if they listen to what the customers, media, influencers, analysts, employees, and community are saying. Being attentive to their message, and providing thoughtful feedback.


By keepcalm

  • Value truth and transparency. Today, audiences are not only global they’re also connected 24 hours a day.  We are inundated with information through various channels and it is very easy to notice when someone is not telling the truth. For public relations professionals, truth can define a career, a client relationship, and certainly the level of audience engagement.


Source by trademarkia.com

Credibility is preceded by trust. The efforts to increase trust would also benefit source credibility of PR practitioners and the organizations they serve. However, trust has also been tied to the deeper function of building relationships, where communication and credibility are also essential.

Public Relations and Marketing

Marketing and public relations are similar in that both use all available communication tools (advertising, publicity, direct and relationship marketing, etc.) depending on their objectives. The difference is in the level of the objectives of each.


Source by acrpq.com

The main objective for marketing is to reach consumers and make them believe and purchase one product or service. Essentially it focuses its strategy on selling one product or service. While public relations is more about promoting the images of the company or brand through positively managing the communication channels. Overall, marketing activities are trying to achieve direct revenue, while PR is trying to drive a positive reputation through an effective PR strategy.

Despite the misconception people often have about public relations, its role is crucial because every one wants to express and retain their own nature. Messages can have a global impact—their integrity must be preserved during transmission, and that is where PR professionals will have to prove their value, in the organization and in society.

Please leave your thought about what you think PR is in the section below, and if you haven’t connected with me on social media yet, check me out on Twitter and Google+.

Running the R.A.C.E. Formula

There is a saying, “if they do not know you, you do not exist.” The phrase, perhaps, is a bit extreme but it hides a reality. In the business world, a good product is also subject to a good promotion. Communication is not limited to publicizing services but also directing the message and transmitting it wisely.


Source relationship-economy.com

In any entrepreneurial project, a communication plan is almost as important as the business plan. The communication plan can be a real challenge as it is a field that is not necessarily dominated. There is no universal structure for a perfect communication plan, however, there are certain models that can guide us—and one of them is the R.A.C.E formula.

Running the R.A.C.E.


Source allenbergracingschools

The R.A.C.E. formula or model is a four step process proposed by John Marston in 1963 for communications planning. It is an essential sequence process involving Research, Analysis, Communication and Evaluation.

4-Steps-To-Achieving-Work-Life-BalanceSource by sweetprocess

In general, what this model shows is if you hope to influence public opinion, you have to establish a starting point: research the existing opinions and attitudes of your target audience. Next, analyse that information to prepare a communications plan. Execute or communicate your plan and, lastly, review or evaluate your efforts and monitor your impact. This week I will talk about the first two steps of this process: Research and Analysis.

Research can be as extensive as commissioning a public opinion poll or as simple as talking in an informal basis with your clients or staff. Primary and secondary research can give you an idea of what your audience needs to know about your company, what your adversaries are doing, where the content is coming from, and what is the best way to communicate.

IR&PR PRocess Model

Source by better-ir.com

The most important thing about communication is that it is not just putting information out there. We have to consider it as a dialogue and we need to keep our audience at the front of our mind all the time. We have to remember that the receiver of the message is who will determine if the process is successful or not.

The analysis stage involves sifting through the research to look for information that will help you frame your communications plan. However, do not forget that instead of concentrating on what you would like to say, the goal is to focus on what we would like to them to know, learn and do.


Source zenportfolios.ca

I agreed with new PR practitioners who argue that the R.A.C.E. formula must be updated. My experience in the field has taught me that there is no one structure to follow that guarantees successful communication.

Despite following the R.A.C.E formula as a sequence process or in a variation according to the company objectives, it is a work in a process. The goal is to determine how to get from having something to say to how you know people have heard your message and how they respond to it.


Source webdirexion

If you are creating a communication plan, write it out. You need to set your goals but make sure the plan is flexible enough so you can adjust within the preset time frame. Communicating well is not easy and finding the key to get our message out in the best way possible may take a while. In these times of information, media, and noise abundance, if you do not know yourself and your audience, you simply do not exist. Or what do you think? Please leave your comments in the section below and if you haven’t connected with me on social media yet, check me out on Twitter and Google+.

Daylight Saving Time. Is it Really Bad?

In order to better exploit daylight hours in the summer and winter months, many countries make a schedule change. Although this change is only an hour, it can have a significant impact on the population. Colleen Carney, a psychologist at the Sleep Laboratory and Depression at Ryerson University says, for most people, change is imperceptible, but the discussion on the pros and cons of daylight savings arises every year, and a majority agreement never appears to be achieved.

The alleged negative effects appear to result from a perception of time. Whether the days appear shorter or longer is up to personal discretion. In my opinion, pushing time backward or forward an hour does not make much of a difference because time itself is artificial. People assume we are moving forward in time, but in reality we are just moving in space. Hours, minutes, seconds, days, etc., are all man-made increments, but time itself is not.


Source: Riadzany

Changing time to take advantage of daylight hours is not a new concept. The practice began over a century ago. Many benefits have since been attributed to it, as well as a great deal of controversy. The following is a list of the top 5 arguments against the practice known as Daylight Saving:

It’s bad for business
MJ Kamstra, L.A. and M.D. Kramer Levi  are the main supporters of the hypothesis that Daylight Saving Time (DST) will adversely affect the performance of the stock market in the post-change Mondays. This point has been refuted by other researchers at H. Berument, however the theory that DST aggravates the stock market has continued to be fiercely defended. This theory is known as “The Weekend Effect”.

Auto accidents.
Changes in sleep patterns alter alertness and increase the number of car accidents, according to Manitoba Public Insurance collision data. A 20 per cent increase in the number of crashes on the Monday following the annual time change was noted in 2014, compared to all other Mondays that year. 

Heart attacks.
According to a study published in timeanddate.com, more heart attacks have been found to occur during the first week following daylight saving. This is assumed to be due to increased stress and little recovery at night.

Health conditions:
The time change can hinder the perception of time and may affect our biological clocks. It can cause sleep disorders, especially in children and the elderly. In addition, people who experience frequent migraines and headaches are also affected, and among the healthy population, people have higher daytime behavioural adjustment problems.

Operational efficiency
Not all countries schedule time changes, which may cause problems. For example, scheduling meetings with remote work teams can be difficult. In a globalized economy it is increasingly more common to interact with people from other countries. The best solution is to warn your group in advance to avoid conflicts.


Source: gcrinstitute.org

Those are a few of the major arguments against daylight saving. There are, however, some benefits that comes with it. Did you know that something as simple as the time change has served to prevent terrorist attacks? One of the most striking cases, as stated MA in ‘ABC’ took place on September 5, 1999, when three terrorists failed to consider daylight saving time while setting the detonation timer on their weapon of mass destruction.

Whether time is artificial or not is something that has been debated for years. The way in which we utilize time in our personal lives and in society for scheduling and planning is what makes it a reality. Saving one hour in a day can change our own lives as well as the history of others’, so use it wisely.

In the end, daylight saving time may not be as bad as we think. History has shown there are both pros and cons to incorporating daylight saving time changes into our lives. How does it affect you?

Left or Right: The Future of Tinder

We are all looking for something. The love of our life, the perfect job, the right customer, the best supplier, or perhaps the right social network to get our message across.


Tinder proclaims one million new users every week , a number which indicates there are more people looking for the same thing than ever imaginable.

With more 22 million matches a day across 140 countries. Tinder has become one of the most successful applications in recent years.


After reading that Tinder had the best day ever for engagement on Valentines Day, I decided to experience for myself what it is all about. I have had a big surprise.

The popular location-based dating app is not just flirting and sex. In the few days I spent studying this application, I can dare to predict that within a few years Tinder will be much more than a regular dating application. I believe it will become a great resource to interact directly with that specific audience that tend to be around 25 to 35 year old.

Most comments about Tinder around the world are somewhat variable.

“Tinder is less superficial than our everyday lives, our everyday interactions with people,” @seanrad, founder and CEO of Tinder.

A woman´s perspective by @CarolineKent

Captura de pantalla 2015-03-06 a la(s) 11.40.58

What women really think…of Tinder
by @angrychatel and @MichelleTogliaCaptura de pantalla 2015-03-06 a la(s) 12.00.03

Captura de pantalla 2015-03-06 a la(s) 15.23.41

In general people say it is just another app to find casual sex, which might be true today, but I do not discount the notion of people using this app for m-commerce and networking in the near future. The amount of professional men and women using the app to look for interaction other than just sex is incredible.

It appears as though the app does not accept much advertisement at the moment. Just a few weeks ago, GAP launched their campaign “You’re invited to the pants party” on Tinder. Shortly thereafter, Tinder unveiled their disapproval with the campaign, stating that GAP violated the terms and conditions of the app. This information has become known through Twitter, and the brand immediately responded before the situation became a crisis.

Captura de pantalla 2015-03-06 a la(s) 12.24.02

So far, Tinder has been used mostly for campaigns on sex trafficking and other alignment problems, as well as some beer companies’ campaigns. There is no doubt the app is open to brands that want to target this specific audience panorama.

Captura de pantalla 2015-03-06 a la(s) 12.39.50

At the end I agree with the following quote from Tinder, not just a hook up app. by @EleanorWalsh_ie 

Captura de pantalla 2015-03-06 a la(s) 12.12.36

Tinder may be considered  just another dating app for the time being. I personally give a right swipe to Tinder for its future potential to be used as a marketing tool for targeting in a special way its growing a potential audience. The idea of bringing together men and women looking for some kind of interaction seems to be a piece of cake for marketing and promotion.

Is Tinder another dating app that has its days numbered or Is it an ideal tool for promotion not yet very well exploited but with a great future ahead? Please leave your comments in the section below and if you haven’t connected with me on social media yet, check me out on Twitter and Google+.