Internet is a transparent world, and whatever you do on it will last for ever. Everything happens very fast and making mistakes is very easy. One mistake may be enough to destroy your life.
Mistakes are not a result of bad luck, and they can usually be prevented.
I have prepared for you a list of the 10 Top Social Media mistakes that every social media manager should avoid.
1- Think that social networks are free. Social Media is not free, its development involves allocating resources in the form of time and money.
Source: Worldly Strategies
3- Using the wrong platform. Social networks are not all the same. Facebook, Twitter and YouTube each have a different audience and target.
Study each platform carefully and keep the soul of your message adapted to the possibilities of each social network so you can better approach your audience in each environment. (Read more in my last post Marketing is more that just Social Networking)
4- Having the wrong person in charge. Letting an inexperienced person manage your social networks is one of the biggest mistakes you can make.
Verify that your social media manager is trained and certificated in the field.
Source Pen Trace
Social media is essential, as it expresses a company´s image. It should therefore be managed by a professional.
5- Not respond to comments. The main quality of social networks is the advantage of interaction with your potential customers in real-time.
If you want to generate engagement, do not leave any comments unanswered.
What to do if the comments are negative?
Do not attempt to delete comments without responding to them. Remember that what is written online remains forever.
Under no circumstances should you fight with your audience. Respond diplomatically, a virtue that is infinitely valued.
“Be polite; write diplomatically; even in a declaration of war one observes the rules of politeness”. Otto von Bismarck
6- Always talk about your company. Do not talk all the time about yourself. “It’s not all about you – it’s about THEM – your community. Social media is a place to build relationships with your current and prospective customers” @
Use the Social Media 80/20 Rule. 80% Interesting content about others and 20% Promotional content about your brand.
7– Lots of Information. Regulate the number of publications you post daily.
“When a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post. The drop-off continues as more posts are made in the day”. Kevan Lee
Source Buffer Social
8- Not measure. “ROI is proof that your marketing efforts are working. Clients and supervisors need to know if you’re successful… and you do too” @.
Start by measuring the size and growth of community.
“If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.” – @ –
Klout, Hootsuite, Facebook Insights, Bit.ly, Social Crawlytics, Analytics SEO Software, Google Analytics or TradeDoubler, for example, allow you to analyze the effectiveness of your publications and optimize your online content strategy.
9- Ignore the competition. It is important to know what your competitors are doing.
Check their social networks, sign up for their newsletter, analyze what their consumers are saying and sharing, so you can know where they are failing and not make the same mistakes.
10- Refusing to comment on blogs. Many people think that commenting on blogs and other profiles, or retweeting, is a waste of time. However, this technique is very simple and effective at generating traffic on your website, fan page or profile.
Comment on blogs that have a similar target or where your potential customers could be.
Providing answers and posing questions is highly valued by the community of internet users. Start by leaving your comments in this blog, my followers, and I will appreciate it!
Managing social networks is not easy work, and good management requires more than knowing the tools of online platforms. (Read more in my post 8 steps to succeed in Digital Social Media).
Are you making those mistakes? Do you have other mistakes to add in this list? Let us know in the comments below and keep this list of what not to do on social media close to you. You will be surprised to see what good social network management can do for you and your company!
“Talent wins games, but teamwork and intelligence wins championships.” —Michael Jordan
Thank to A.Leslie for his unconditional help with my English language.