Sex plus Cars, a successful formula.

Seduction and sex has been consistently present in advertisements for years. Although everybody enjoys sex, using it as a tool in marketing may not always guarantee success, as it can often be misunderstood. This is not the case with @MercedesBenzwho in their last commercial gave a lesson in marketing using sex in a smart and subtle way to captivate the audience without losing the glamour of the brand.

The new Mercedes-Benz commercial had over one million hits in one week.  It is a good example of creativity and inventiveness, where love, dancing, sex and cars introduce with high elegance in the “new born” Vito 2015.

Hold on! This commercial is a little bit graphic and may not be suitable for minors.

It is an excellent combination of double meaning and elegance, and deserves a standing ovation for the unique and successful use of sex to strengthen the brand image.

What do you think? Did @MercedesBenz go too far in this commercial? Please leave your thoughts in the comments section below.

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4 thoughts on “Sex plus Cars, a successful formula.

  1. First I love that song and it reminds me of dirty dancing. I personally don’t think they went too far. Sex is used in much more graphic detail for things like hamburgers. I think they did what they needed to get people to notice them and it was more of a fun way then hey look cars are having sex! Cars can’t really have sex, or can they?

    Liked by 1 person

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