Sex plus Cars, a successful formula.

Seduction and sex has been consistently present in advertisements for years. Although everybody enjoys sex, using it as a tool in marketing may not always guarantee success, as it can often be misunderstood. This is not the case with @MercedesBenzwho in their last commercial gave a lesson in marketing using sex in a smart and subtle way to captivate the audience without losing the glamour of the brand.

The new Mercedes-Benz commercial had over one million hits in one week.  It is a good example of creativity and inventiveness, where love, dancing, sex and cars introduce with high elegance in the “new born” Vito 2015.

Hold on! This commercial is a little bit graphic and may not be suitable for minors.

It is an excellent combination of double meaning and elegance, and deserves a standing ovation for the unique and successful use of sex to strengthen the brand image.

What do you think? Did @MercedesBenz go too far in this commercial? Please leave your thoughts in the comments section below.

Thank you for reading, and if you haven’t connected with me on social media yet, check me out on Twitter and Google+.

Mia

 

 

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4 thoughts on “Sex plus Cars, a successful formula.

  1. First I love that song and it reminds me of dirty dancing. I personally don’t think they went too far. Sex is used in much more graphic detail for things like hamburgers. I think they did what they needed to get people to notice them and it was more of a fun way then hey look cars are having sex! Cars can’t really have sex, or can they?

    Liked by 1 person

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