Seduction and sex has been consistently present in advertisements for years. Although everybody enjoys sex, using it as a tool in marketing may not always guarantee success, as it can often be misunderstood. This is not the case with @MercedesBenz, who in their last commercial gave a lesson in marketing using sex in a smart and subtle way to captivate the audience without losing the glamour of the brand.
The new Mercedes-Benz commercial had over one million hits in one week. It is a good example of creativity and inventiveness, where love, dancing, sex and cars introduce with high elegance in the “new born” Vito 2015.
Hold on! This commercial is a little bit graphic and may not be suitable for minors.
It is an excellent combination of double meaning and elegance, and deserves a standing ovation for the unique and successful use of sex to strengthen the brand image.
What do you think? Did @ go too far in this commercial? Please leave your thoughts in the comments section below.