Politics? No, Thank you

A common misconception about public relations practice is that all you need to be is a “people person”, meaning, someone who loves talking and going to social events. There is nothing more false than that misconception.


By chemeblog.org

Public Relations (PR) involves controlling and managing information about something—usually a company or a person. There are different areas of PR, some more exciting than others. The most common type of PR jobs fall under the oversized umbrella of a marketing department at a company. I believe the entire focus of the PR specialist’s work is to build relationships with the people who buy the products, use the services, or have other affiliations with the company they represent. That is the PR job I love to do, building relations!


By katielendel


By modifylifestyle

There are many things unclear about my future but I have something extremely clear. Politics is NOT something I want to work with.


By blog.ccbcmd

I know you are thinking, she is one of those who say politics comes from hell. Not really, I just think working as a PR professional transparency is essential and lets be honest, there is so much mud and dirty water in the politics sea, and I am not a good swimmer.

The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view concerning the company’s leadership, products, or political decisions. And on the other hand the aim of PR in politics is to present functionaries, topics and programs in comparison to other subsystems in society. Essentially this involves attracting attention and interest, as well as, raising the level of awareness and the image profile of one’s own positions, interests and key players. PR in politics is employed to convey information and shape political opinion.

It doesn’t sounds like a horrible job.


By newt.phys.unsw.edu.au

And it is not, I just think you have to strongly believe in the political party you are working. You have to be able to support the party with your eyes closed believing in what they stand for. I don’t think there has been, is, or will be a political party and personality that fully shares my personal values.

I think in every communication area, (PR or marketing) we need to embrace it and work to educate practitioners and the public about the positive role PR people can play by truly working from a public information model in which the goal is to enable informed decision making and not-win-at-all-costs manipulation of public opinion.

What about you? What kind of job you never will do?

“It’s becoming increasingly important to love your job or industry. As the lines between working life and personal life blur, a job is as much about personal fulfillment and growth, as it is about a paycheck. People don’t want to make widgets, they want to change lives, including their own.” – Philip Ryan,

Please leave your comments about what you feel about this multi-awarded campaign in the section below.



WHAT DID YOU DO? Crisis time!

How many times have we been in the situation were we see people just messing everything up?  They just have the ability to do that. They say something inappropriate or stupid and you think “Gosh, you should think before speak!”


By ashscrapyard

Surprisingly it happens all the time and everywhere, not just in our house, work place or school. Brands publish inappropriate comments on social media all the time. CEO’s speak without filters about one topic or Executive directors losing the control in an event.


By youtube.com

We know when it is crisis time it is hard to foresee what the right thing is to say.


Today I will review a PR case disaster that will remind us what NOT to do in a crisis situation.

Little white people that STOP you from doing the wrong

The case: Apple iPhone 4 Prototype

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Class handouts by @hopskipbounce

1- In March 18, 2010 Apple lost the IPhone 4 prototype in a German beer garden in Redwood City, California.


By k-wreckinkorea.blogspot

For a company whose corporate culture was defined in large part by secrecy this was a stunning turn of events. 

2- The person who ended up with the IPhone sold it to Gizodo for $5000.00

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Class handouts by @hopskipbounce

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Class handouts by @hopskipbounce

3- On April 26, after Gizmodo returned the IPhone to Apple, upon Apple’s request, the police group California Rapid Enforcement Allied Computer Team executed a search warrant on editor Jason Chen’s home and seized computers, hard drives, servers, cameras, notes, and a file of business cards, under direction from San Mateo County´s Chief Deputy District Attorney Stephen Wagstaffe.

The Result

1- The theath ultimately had to do 40 hours of community service, pay a $125.00 fine, and get one year of informal probation. His crime was a misdemeanor for misappropriation of lost property.

2- Apple got its first big BAD story with millions of negatives comments on social media.


By rinkworks

We know the first few days after a disaster can be a make-or-break time for a company’s reputation. What senior executives say and do can worsen the company’s reputation caused by the crisis.

Few people instinctively know the right thing to say when the public wants to assign blame in a crisis situation, If you are not one of them I will recommend you THINK BEFORE YOU SPEAK!


I remember my mother when I was a teenager and I did something wrong. When she asked me for an explanation she alway said, “Never speak when you are angry, confused or upset. Go take a nap and come back with a clear and convincing speech. You will have just one chance to change my mind and forgive you.


By babyfurnitureplu

Smart right? I can say it is the most important advice I have received in my life, and I am giving it to you today to apply in every possible situation . In a crisis, take your time and think, plan your next step, PLEASE communicate with the stakeholders and with confidence, put yourself out there, and then with honesty face the situation. If you follow this advice, nothing can go wrong!. It is my mom´s advice and you know mom´s  always are right! 

Takeaways :


By takeitaway.org.uk

1)  Have a crisis plan ready, even if you expect you have everything under control.

2) Think before you speak. “Better yet think twice before you speak because your words will plant the seed of either success or failure in the mind of another”.  Napoleon Hill

3) If you do make a mistake, apologize and respond quickly but smart to criticism.

4) If your communication team don’t know what to do, you always can call your mother.

If this post has helped, please leave your comments in the section below. Thank you


Other articles:

A PR campaign that has it all

PERSUASION, The Magic Exposed

The goal of any advertising campaign is persuasion. Ads are designed to undertake some action, whether to buy a product or vote for a politician. In all ad campaigns, there are persuasive elements that can be built using different techniques. Some are subtle, others are more direct. To persuade you need to be clear about the message being sent. The message must be conscious, intentional and planned.


By persuasion-summer11

I would say that I am not an easy person to be persuaded by commercials, at least that’s what I want to think, however there is a campaign with a message that changed the way I am and had a huge impact on my life.


By direitoatual

This campaign is centred around a guy called Dave, a medium with an unique skill– reading people´s mind. He gave people in Belgium the opportunity to ask him personal advice and future possibilities for free. People were shocked because his comments were very accurate becoming almost scary. Suddenly a curtain is lowered revealing some masked people using the Internet to find out as much information about them. Following the act an impact message appears on a screen: “Your entire life is online. And it might be used against you. Be vigilant.”

Alright, I will not tell you more about the video. I’ll let you watch it.

The video was part of an Internet security campaign created by Febelfin, the Belgian federation for the financial sector, to raise awareness that demonstrates the dangers of sharing and storing information online.

What made this campaign a real example of persuasion is:

–      Audience analysis – Targeting regular Internet users.

–      Appeal to self-interest – A topic that appeals to almost everyone.

–       Clarity of message – The message was clear, simple and strong.

Channel – Video made it personal.  It gave the emotional connection to the viewer.

It is certainly a very well done campaign that uses facts, illusion and a clear message—to “be vigilant” with the information we put online.

Today after almost 3 years from the release of this campaign the video has more than 50 millions views, translated in at least 15 languages and a message that still holds strong.

What campaign has made an impact in your life and why? Please leave your comments in the section below.

If you haven’t connected with me on social media yet, check me out on Twitter and Google+.

Other articles:

A PR campaign that has it all
Sex plus Cars, a successful formula.
A bus stop heated by a tweet.

Rethinking the way we do Networking.

We all admire that person who appears to be in the right place at the perfect time. That person who seems to be touched by the Gods and somehow makes things happen. That person who participates in the appropriate events, talks with confidence about the most important and current topics, and gives the impression that could be the perfect fairy Godmother that would help you to find that dream job, the ideal clients that will help you reach the next level, or simply who could invite you to be part of the VIP list for the hot places in the city.

This reminds me of the time when I was in high school wishing to be part of the popular group. But today, it seems much more perturbed. Even though the internet gives us the possibilities to interact in just one click with the special human beings, all those opportunities makes it endless, and in someway shocking.


How do we make that first move without seeming desperate or being labeled as a nerd? How do we show our skills in a unique way in a world where we are competing with thousands of people who can be seen with better qualities or are simply more experienced than us?

Maybe we are a genius in our field and nobody knows. In this complex world, preparation, skills and abilities are just as important as knowing how to relate with the right people. Contacts is the key word for success. Not just any contact, but the right person that will answer the phone when you call, or that person who will not hesitate to introduce you to someone you need to know.

Discovering that special someone is not a matter of luck, or even just being pretty or handsome (which certainly sometime helps). Achieving this reciprocal connection has everything to do with making the right move, and ultimately learning the art of networking – something that is becoming increasingly necessary in an environment of fierce competition in this digital age.


Since I moved to Winnipeg, I started a new Twitter and LinkedIn account. These networks opened up a world of possibilities to meet and interact with incredible people, who may have been nearly impossible to connect with in my offline life.

The experience has been more than satisfactory. I am amazed to see the magic of social networking. It has never been easier to say hello and invite a stranger for a coffee, although there is a risk of being misinterpreted and giving a wrong impression. I still remember a conversation with my first follower in Canada. A man, about 37-years-old, who seemed very professional in his writing, thought that knowing the city would give him an advantage in engaging in something more personal with me – a proposal I immediately turned down. I did not give up. An act of love from @MOSKALelectric made me turn my attention to this special way of connecting.

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Jodi is everywhere. She is beautiful and smart, and she always has an appropriate comment for any given situation. Yesterday, I sent her a message and she immediately gave me her cell phone number. We had a few minutes of conversation that confirmed that we all are much more alike that what we think.

mmbof_blog copia

It was really satisfying to feel how that online relationship moved in a real world. I felt like she was one of those “friends” who are not close, but when you need them, they respond with such admirable availability.

Making contacts online is a reality, and although it seems that some people practice it in a structured and algorithmic manner, I believe if it is not transferred to off-line life in an honest and natural way, it is will be nothing but a fantasy.

We must remember that networking is 100 percent quality over quantity. Materializing these connections that we have on LinkedIn, Twitter or Facebook should be based on a genuine relationships of trust. This requires time, and if managed wisely, it can allow us to make a difference in the life of this new online friend, as well as in our own life.


In conclusion, I believe networking should be rethought, it is more than simply contacting someone with the expectation of benefiting from them in the future. It is much more than that. It is a new way of making friends, sharing ideas with people who have similar interests, creating big things together, making a difference. I use social media to interact with people I admire, people I want to build a relationship with that could transform into a friendship in which we could use our means to grow personally in this overwhelming social life and what about you? why do you connect with new people online? Please share your comment in the section below.

Thank you for reading, and if you haven’t connected with me on social media yet, check me out on Twitter and Google+.


“The currency of real networking is not greed but generosity”. – Keith Ferrazzi